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hardcover book: Creating Customer Evangelists - $1 (Durham)

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condition: excellent
hardcover book: Creating Customer Evangelists

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Hardcover
by Ben McConnell and Jackie Huba

hardcover book in Excellent condition (some yellow highlighting and write-ins)

synopsis:

When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. Savvy marketing professionals know that this group of satisfied believers can be leveraged as a potent marketing tool to increase their customer universe.

Authors Ben McConnell and Jackie Huba know how to take a company’s best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists shows how to develop evangelism marketing strategies and programs that will create communities of influencers who can expand and drive sales for a company.

By deepening customer relationships, successful companies create customer communities that generate grassroots support and value for their products and services. Creating Customer Evangelists can convert good customers into exceptional ones who willingly spread the word.

NOTE: Will not reply to messages trying to haggle. Can accept cash, ApplePay, Venmo, and PayPal. #GreatBook

post id: 7754668249

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