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paperback: The Market Planning Guide 4th Edition - $1 (Durham)

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The Market Planning Guide
by David H. Bangs

softcover book in like new condition (never opened) - see photos

synopsis:

Get Hands-On, Proven Marketing Basics with This Bible of Business Marketing

Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services.

The Market Planning Guide contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size businessfrom sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results.

The Market Planning Guide is the most comprehensive, yet easy-to-use marketing planning tool available. Author David H. Andy Bangs outlines whats at the heart of marketing an enterprise: the thrill of making a business grow, serving more customers, trying new ways to deliver value to customers, and watching employees grow and develop.

ISBN-10 ‏ : ‎ 0936894725
ISBN-13 ‏ : ‎ 978-0936894720

NOTE: Will not reply to messages trying to haggle. Can accept cash, ApplePay, Venmo, and PayPal. #greatbook

post id: 7756112518

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